You may promote your web business for free in a variety of ways. People will come looking and searching for you, especially if you have a successful business. Even if you’re just getting started, finding the proper consumers is crucial. To become well-known, you must first establish a solid consumer base. That is why you require a business directory.
Business listings help you become more visible and searchable online. Listing your business on the right platform can ensure that your business will grow and gather the right customers. There are so many platforms your business can use to post. To save you time for testing them all out, here are the top 5 most popular free business listing sites:
1. Google My Business
Almost everybody uses google for all kinds of purposes. Consumers use Google on their phones and desktops to search for products and services available near them.
Google My Business listing allows your business to be shown in Google Maps and Google Searches. Once listed, potential customers can easily learn about you and reach you. Through this, you can also generate reviews from customers you have previously interacted with.
Yelp is a free business listing site that is great for small businesses and start-ups. Business owners can personalize their profiles, and the platform allows them to communicate with customers and advertise their business.
Yelp is free, but it offers certification for businesses. That features increased profile view, better visibility, and ready-to-purchase leads.
Listing through Yelp will boost your visibility online because Siri and Alexa rely on the information found in Yelp. The great thing about Yelp is their reviews also show up on iPhone Apple Maps. These reviews are crucial in establishing credibility and in creating a good impression.
Facebook is a social media site that can serve as a business directory for national and local businesses. You can either list your business on Facebook Marketplace or establish a Facebook page for it. It is an excellent approach to introduce your company to your consumers and facilitate business-to-business interactions.
You can also get listed on Facebook Places by checking in at your location. Frequent checking in will automatically add your business’s location. This platform makes gathering reviews, updating posts and photos, and increasing engagements easier. It is a great free business listing site indeed.
Instagram is another excellent social media channel for marketing your business. Instagram is a good free business listing tool that can showcase your business’s photographs and aesthetics. Instagram visibility can be boosted by using “Instagramable” photographs and catchy hashtags. The business account is also effective feature in Instagram that can be beneficial to businesses. By converting your Instagram account to a professional account, you’ll gain access to unique tools like Instagram analytics, where you can analyze your audience’s demographics and Instagram advertisements and where you can pay to advertise a specific post. It also allows you to specify which market segments and types of clients you want your ads to reach.
It is a great way of opening your business to the community since users can search for location-based products or services near them. It also increases engagement since customers can tag you in their posts. When they do this, they start marketing for you.
Glassdoor is a review site designed for job seekers. However, it is also an effective site that is free for a business listing. Your Glassdoor profile shows up in a Google search, and it affects the decision of customers who are looking for your business.
The reviews of your employees represent the quality of your company. A positive employee review equates to a high-quality service or product. Through images, status updates, ratings, and answers from previous or present employees, Glassdoor can attract new customers.
What are the benefits of business listing?
The goal of a business listing is to make your business visible online and to attract relevant clients. Aside from that, it aids you in making a favorable initial impression on your customers, which is critical. The following are some of the reasons why you should list your company online:
- Boosts your online presence.
- Allows your business to be highly visible in the community.
- Attracts new customers and potential clients.
- Increases business and customer engagement.
- Strengthens your credibility and reputation.
Business listings are essential. Ignoring and neglecting them can stagnate your business growth and stop you from expanding and getting known beyond your community.
List it Now!
Business listings will help you build your empire in the online world. The ones listed above can help you have a great start. Expand your reach and build up your business’s credibility. There are lots of business listing sites to list your business. So, start your conquest now and start listing!
If you want to know more, you can also check our previous blog 10 Best Ways to Promote Your Business Online for Free.
Nick is the owner of Shark Jockey Digital and 20 year veteran in the marketing industry. He currently helps clients with development projects, lead generation, website creation, SEO, SEM, PPC, social media marketing, Google reviews, online listing, and campaign management.