Social networking has now largely become a pay-to-play system. Seeing this transformation take place is tremendously frustrating, especially if you have invested time and energy refining organic digital content. Fortunately, you can use Google My Business as an immediate solution for this problem.
What is Google My Business?
Google My Business is a free online tool provided by Google to help local businesses improve their visibility on Google searches by giving them the ability to optimize their business profile, list, page, and location on Google maps and local SEO results. Google My Business can help your customers find your business, location, products and services easily.
Every business now needs a Google My Business account to help build credibility, increase engagement, and attract new customers. There are a lot of benefits in having your own Google My Business. These are the top reasons why you have to set up a Google My Business Profile now:
1. Easy Way to Manage Online Presence
Google My Business (GMB) has a lot of features that can help you manage your online presence across Google platforms. You can operate across:
- Google Maps
- Google Calendar
- Google Reviews
- Google Search
GMB lets you easily connect with customers across Google Search and Maps. You can even link your other social media profiles such as Facebook, Twitter, LinkedIn, and Youtube in your GMB website.
2. Improves Online Business Visibility
Google My Business profile ensures that your business will come up in search results whenever someone does a related research. It informs the public your exact location and business specifications such as:
- Business operating iime (Opening/Closing)
- Complete business address and exact location in Google Maps
- Contact Details
- Business Category
- Customer Reviews and Feedback
GMB account not only informs the public of your business existence but also improves local SEO. As a result, this can help you land more visitors and convert them into valued customers.
3. Promotes Your Products and Services
Through Google My Business you can upload photos and videos of your products and services and promote them to your customers. Through Google Posts, you can inform your customers about upcoming business events, promotional sales, deals, and special offers. GMB has a Welcome Offer page feature where you can provide a welcome offer to thank customers who follow your business.
You can create different kinds of offers on your GMB profile and use them to draw new customers.
4. Easier Customer Engagement
You can use GMB to manage your online customer interactions. Customers can now easily contact you through the platform. They can message or call you if they have any business inquiries. Customers can ask questions in GMB’s Q&A page and you can answer them or have other people answer them for you. They can also leave reviews about your services and products in your Google My Business page too.
You can use Google Post for creating general posts and updates. You can share your company’s achievements, post your employee’s stories, and display your customer’s feedback or reviews.
5. Attracts New Customers
With a great My Google Business profile, you can attract more customers. Your profile should have high-quality photos and videos. This is crucial because having high-quality social media content will entice your customers to visit your shop and buy products.
By posting photos, videos, and offers on your profile will show how unique your business is and will give people reason to choose you everytime.
Set Your Google My Business Account Today
Time is a vital commodity for small marketing firms and business owners. When you spend your days meeting with clients and planning growth ideas, you will have less time to optimize your Google My Business. Shark Jockey consultants can take care of this issue for you. We will solve your Google My Business problems!
We can optimize, administer, monitor, and improve your Google My Business listing on a regular basis for just an affordable fee.
Interested? Consult with our Google My Business Experts Today!
Nick is the owner of Shark Jockey Digital and 20 year veteran in the marketing industry. He currently helps clients with development projects, lead generation, website creation, SEO, SEM, PPC, social media marketing, Google reviews, online listing, and campaign management.
