Digital marketing automation refers to software platforms and technologies designed to help you automate and simplify communication with your clients. It makes marketing easier through different channels and platforms like social media, email, and websites. Aside from that, starting campaigns and doing repetitive tasks has become effortless. It is overtaking the digital world and has become a big business over the past few years.
There are many different digital marketing automation tools readily available and to choose from nowadays. To save you from going through them one by one, here are the top 5 digital marketing tools that will surely make your online business grow:
1. Marketo
Marketo is the best-known digital marketing automation tool that is designed to help businesses assess and automate marketing tasks. It has full-suite features that provide excellent tools for sales teams. It helps in managing email campaigns and it can do so much more than marketing automation.
This is a bit expensive compared to other tools because of its advanced functionalities. Marketo is a great marketing automation tool for companies who need advanced functionalities like email marketing, social marketing lead nurturing, website personalization and more.
2. Hubspot
Hubspot is an “inbound marketing software” that offers multiple digital marketing automation tools. It has a user-friendly visual board used to overview conditional workflows. Hubspot’s CRM platform offers tools and integrations that you can use for marketing, sales, content management, and customer service.
This is very convenient as it offers the basic functionality of various marketing systems. If you are a small business owner looking for an all-in-one tool, Hubspot is a great option.
3. Customer.io
Customer.io is best loved by its customers because of its flexibility. This automated messaging platform is the best for tech-savvy marketers who want more control and flexibility to their crafts.You can send data-driven emails, push notifications and SMS messages through this platform.
This tool seeks to build a stronger bond between businesses and clients through sending automated, but meaningful messages. Customer.io is great for companies who are just starting out and looking for a digital marketing automation tool with a light interface.
4. Pardot
Pardot is a marketing automation solution that is powered by SalesForce. It offers email automation, targeted email marketing campaigns, and lead management for B2B sales and marketing organizations. It aims to help companies create meaningful connections, generate more pipeline and empower sales to close more deals.
This tool automates common marketing tasks such as tracking customer behaviors, creating digital marketing campaigns, web form management, website tracking, SEO, and lead generation. Pardot is best for expanding companies who are catering to multiple clients on multiple channels.
5. Oracle Eloqua
Oracle Eloqua is a Software As A Service (SAAS) platform for marketing automation that aims to help B2B marketers and organizations manage their marketing campaigns and sales lead generation.
You can consider this tool as the Ferrari of marketing automation. Businesses love this software because of its exceptional level of service and wholesome features.
Eloqua can send marketing advertisements to mobile devices, emails, videos, and search results pages. It helps business owners to track opened emails, customer activity, and potential clients. This tool is a good option for small and big businesses, as Eloqua offers packages for basic, standard, and enterprise marketing.
Conclusion
Whether you’re a small business or a big company, using a marketing automation tool is essential to help you grow and expand your business. Marketo, Hubspot, Customer.io, Pardot, and Oracle Eloqua are just some of the digital marketing automation tools that can surely help you as long as you can maximize the features each tool has to offer.
Now that you have the top 5 digital marketing automation tools to choose from, which tool does your business need?
Nick is the owner of Shark Jockey Digital and 20 year veteran in the marketing industry. He currently helps clients with development projects, lead generation, website creation, SEO, SEM, PPC, social media marketing, Google reviews, online listing, and campaign management.
