A website’s aim is to convince potential clients and to target the ideal clients who would find value in your business. If your website is not a client convincing machine, what’s the point of having one?
So, what seems to be wrong with your website? Here is a list of the mistakes you are probably doing on your website:
- The design is dull, unprofessional, and outdated.
- The website is not appealing enough to your target audience.
- The clients can’t communicate with you.
- The website is overloaded with content on the frontpage.
- The images are unprofessional or scares potential clients.
- ‘Call Now’ or ‘Book Now’ buttons are unavailable.
- The website isn’t mobile-ready.
- Contact details are unavailable in the forefront of the website.
- The website doesn’t live up to the client’s expectations.
- Call-to-Actions (CTAs) are not working or unavailable.
- Broken links are everywhere.
- The website is slow.
- The content isn’t scannable.
- The website has no product or service reviews.
- The links do not open into a separate tab.
If you can see a couple of things you are currently doing, you’re on the right page. Read on as we break down these certain mistakes and give you tips to improve.
The design is dull, unprofessional, and outdated
Your website’s design speaks a lot for your business. No matter what happens, it must create a great and professional impression to clients. Therefore, if your web designs are outdated, clients could associate this with an outdated practice, style, product, or service.
The first impression matters, as well, and you need to position yourself as someone who is professional and trustworthy. You can achieve this by spicing up your web design, and choosing fresh and inspiring colors. You may also choose bright colored photos and choose a modern design.
The website is not appealing enough to your target audience
Your website needs to cater to your target audience. This is why you need to know who your ideal clients are.
Choose images and color schemes that will seem appealing to your clients. You may visit other websites, especially a more successful competitor, and see what they did to their website.
The clients can’t communicate with you
Communication is vital. If your clients won’t be able to communicate with you properly or won’t have the means to know what you do, how can they trust your business?
Keep your lines open and make your messages simple and easy to understand. Speak to a client as if they are experiencing your services for the first time.
The website is overloaded with content on the frontpage
People often get intimidated when they feel like they have to be fully educated before they can be booked in or before they can make a purchase. Clients come to you with an urgent need, so do not bombard them with information.
It is normal to talk in a manner of providing solutions to your potential client’s problems. But, do not put in more than that. Once your client is convinced, you may fill them in with the important details during an appointment or consultation.
The images are unprofessional or scares potential clients away
It is important for potential clients to understand what your business is. Using pictures is the best way to go. So, if you are using old photos and not professionally taken photos in your website, it is time to change that.
The images on your website should be friendly, warm, and welcoming. Showcase the beauty of your reception area, office, products, and even happy customers.
‘Call Now’ or ‘Book Now’ buttons are not working or unavailable
It is very important that all buttons on your website are working, especially this one. Clients will certainly look for other websites if they can’t get in touch with you easily.
Having a cloud-based booking is a big help. This will allow your potential clients to search and reach you in a jiff.
The website isn’t mobile-ready
Approximately 70% of service-based searches are done through mobile phones. If your website cannot function properly or is not designed for mobile use, your potential client will less likely spend time figuring your website out.
- Here are some tips for mobile designs:
- Always keep the menu bar accessible.
- Have a clear call-to-actions (CTAs) on the website.
- Minimize texts to keep clients from scrolling endlessly.
- Make sure the font sizes are just right.
Most websites are now designed for mobile frames. If you’re not doing this yet, you definitely should.
Contact details are unavailable in the forefront of the website
Contact details should be seen at the top of your website. Your phone number and business address should be the most accessible part of your website.
You can also put a ‘Contact Us’ section or page. An alternative could be placing these on the footer of each page.
The website doesn’t live up to the client’s expectations
If your website has a wonderful picture of your beautiful reception or an eye-pleasing product, it should look the same when clients see them in person. Sometimes clients would get disappointed if their expectations are not set. They may still avail what your business offers but prepare yourself for bad reviews.
Make sure that what clients see on your website is the same thing that they will see in person. Consistency is a key element.
Call-to-Actions (CTAs) are unavailable
Call-to-actions are short statements on your website. It prompts the client to take an action or to click something. If this is not present, clients might choose to look for other websites.
Examples are “Book online now!”, or “Click here for a quotation”. Your aim is to get people to take immediate action and trust your business.
Broken links are everywhere
Broken links are quite frustrating. It shows that the website is mismanaged, not unmaintained.
This will give your potential clients a bad impression on your website. So, check all your links as if you are a client visiting the website for the first time.
The website is slow.
Google found out that 70% of the websites they have studied and surveyed took 7 seconds or longer to load. If your website is one of these, you might be in big trouble.
Most users do not have enough patience in waiting for a website to load. Optimize your website speed and make sure that it loads within 2-3 seconds.
The content isn’t scannable.
Potential clients who visit your website read 28% of the text. Does this mean you have to reduce your content? Not really.
Here are some tips to make your content scannable:
- Use descriptive subheadings
- Write short paragraphs with two or three sentences
- Use a bulleted and numbered list.
- Highlight, italicize, and bold important words or phrases.
If you use this kind of format, clients will more likely read your content. Also, you are guaranteeing that their visit is worthwhile and helpful.
The website has no product or service reviews
88% of consumers trust online reviews, as if they’re personal recommendations from a friend. Reviews are essential to a client’s decision-making process.
This is very important, and your website should definitely have one. If you already have experiences and testimonials, be sure to put that in!
The links do not open into a separate tab
When inserting links, be sure that they open in a separate tab. This will prevent your clients from leaving your website.
If links do not open in separate tabs, it increases the number of clients who leave your website. This will negatively affect your bounce rate and you will have more problems with SEO.
Having a website is very helpful. Use the tips above as a guideline to modify your website and take in new clients under your care!
Nick is the owner of Shark Jockey Digital and 20 year veteran in the marketing industry. He currently helps clients with development projects, lead generation, website creation, SEO, SEM, PPC, social media marketing, Google reviews, online listing, and campaign management.