Consumers always look forward to having awesome customer service especially when it comes to visiting websites. Believe it or not but website speed is one of the factors that will highly affect your business reviews.
Website speed is the amount of time that it takes for a website to fully display its content. In today’s fast-paced world, it’s critical that your website loads in under 2 seconds. If your website takes longer than 3 seconds to load, there’s a high chance that your customer has already abandoned your website.
If this is the case, how can you optimize it? What can you do to improve your website speed? If you want to know the answers for these questions, continue to read on as we break this down for you.
What is website speed and why is it important?
Website speed or website performance refers to how fast a browser is able to fully load a site’s web pages or content. This is very important as most web users expect a site to load in 2 seconds or less. If it exceeds that, your website might end up losing a lot.
Optimizing website speed is very important to bridge the gap between the user’s expectations and the average website load time. If your website can’t meet this expectations, you might end up risking the following:
- User Experience
- Search Engine Optimization
- Conversions
You should always remember that people do not have enough patience to wait for a slow website. So always make sure to optimize that speed!
How can you make your website load faster?
Speeding up your website is not as easy and simple as it sounds. It can’t be done in a snap. So here are some tips that you can do to start optimizing your website speed:
- Use browser caching
- Optimize the images
- Lessen HTML, CSS, and JavaScript
- Allow gzip compression
- Lessen server response time
- Stay away from landing page redirects
- Prioritize the content
- Remove render-blocking JavaScript and CSS
Conclusion
Always consider what your business will gain and lose because of your website speed. Website speed might not be easy to fix and kinda complicated to optimize, but just follow the steps that we provided for you and you’re good to go!
Nick is the owner of Shark Jockey Digital and 20 year veteran in the marketing industry. He currently helps clients with development projects, lead generation, website creation, SEO, SEM, PPC, social media marketing, Google reviews, online listing, and campaign management.
