5 Reasons Why Your Business Needs Instagram

Instagram is one of the leading social media platforms with millions of users. With such a huge audience with different interests, hobbies, and location, marketing through Instagram is a must.

Instagram is a great platform to advertise your business and the best place to be advertised by your customers in return. Here are 5 key reasons why your business should be Instagram-ready:

  • Increase engagement dramatically.
  • Get more followers effortlessly.
  • Great lead generation tool.
  • Generate tons of reviews.
  • Keeps you updated.

If you’re an Instagram user, the need to be on this platform should be obvious enough. If you don’t, we got you covered. Continue to read on and we’ll get your business Instagram-ready!

Increase Engagement Dramatically

The main goal of increasing engagement is to establish a relationship with your clients, and the best platform to do that is on Instagram. According to data, Instagram is the leading social media platform for getting post engagement.

Instagram focuses on visual content like photos and videos. Through photo tagging and hashtags, Instagram creates a very unique space for brands to interact with their clients and competitors. Your customers can tag you in their posts, check-in to your location, and use your brand’s hashtags. This is a win-win situation on your end, because your customers actually market for you when they do this.

According to an analysis by Forrester Research, Inc., Facebook and Twitter, together, produce barely 0.1% organic post engagement. Instagram, on the other hand, has a regular engagement rate of 4%, which means it’s 40x much better!

Get More Followers Effortlessly

80% of Instagram users already follow businesses on Instagram. 65% of those are top-performing brands and featured products. This means, Instagrammers want to see content from their favorite brands, and they want to connect with it.

Once your customer base is established, you can add the 4% engagement level for brands. This ensures that your business will always be seen by the right customers, and that your business’s followers will always grow.

Great Lead Generation Tool

Social media strongly influences a client’s purchase decision. This is why Instagram is a great lead generation tool. 60% of its users have only seen or heard of a certain business on the platform. Most of the time, they see it through the social media influencers they follow.

In addition, studies show that approximately 200 million Instagram users have visited at least one business profile on Instagram daily, and 120 million users have visited a website, obtained directions, and messaged or called businesses they saw on the platform. This should imply that using paid ad campaigns and linking your business to your bio to broaden your reach and target a certain audience has been proven to be effective.

Generate Tons of Reviews

Getting reviews on Instagram is easier. When an Instagram user checks into a location or tags a business’s location, it goes to “Instagram Geotags”. This tag isn’t owned by the business owner but is tied to a separate public account that Instagram stores posts under.

This feature could either be a good thing or a bad thing for businesses. If you own a local restaurant, regular customers who always post good photos with inviting captions will surely attract new customers. However, if one or maybe three bad posts about your restaurant are uploaded, this will affect your business’s reputation. 

Generally, you can’t control what people will post on social media, but you can prevent possible damages left by negative reviews. Make sure to monitor your account, and respond to negative reviews like a pro.  

Keeps You Updated

According to a 2017 analysis, around 71% of firms in the United States were already using Instagram to sell their products. Instagram’s growth has been fueled by the ability to simply run ads/analytics and the addition of new business profiles.

With some of its users not maximizing Instagram’s potential, you can be assured that your business will grow on this platform. This should motivate you to stay updated with new trends so that your company does not fall behind.

Be the Next Instagram star!

Instagram is a platform with millions of users seeking the best place and best product to post on their walls. This is your chance to be the next Instagram star. So, launch your business now and get your photos Instagram-ready!

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