Advertising plays an essential role in generating revenue. As the world of online marketing expands, digital advertising has now reached the top of the “new advertising stack”. Digital advertising creates brand awareness, drives sales, and visibility across various channels.
In the world of online marketing, there are a lot of new key players. Digital advertising, video advertising, mobile advertising, and social media advertising are all examples of this. Here is a collection of the most recent advertising statistics to assist you in deciding where to spend your money and obtain the return on investment your company requires.
2020 Digital Advertising Statistics
- There is a 200% ROI from purchasing Google Ads.
- 63% of users click a Google search ad.
- 46% of businesses are planning to add advertising investments in search.
- 8% of businesses have reduced advertising investments on search.
- 43% of businesses who have online stores see impressive traffic from social media.
- There is a 41% growth in spending through Google Shopping.
- 33% of users click on a paid search ad if it answers their search query.
- 2% decrease in ad blocker in the UK and US.
- 50% chances of a site visitor to purchase after clicking a PPC ad.
- The most common eCommerce traffic sources are SEO and email marketing.
2020 Video Advertising Statistics
- 81% of businesses now use videos as marketing tools.
- Videos get 300% more traffic and help in nurturing leads.
- A website with a video will likely get to the front page 53 times much faster.
- Almost 50% of internet users look for videos before they visit a store.
- 85% of customers would love to see more video content from brands.
- 97% of businesses say videos have helped a lot of users understand the products and services they offer.
- 82% of the internet traffic will be from videos by 2021.
- YouTube videos get over five billion views every day.
- Get 300% increase in click rates by adding videos to your emails.
- 64% of consumers are more likely to make a purchase after watching videos.
2020 Mobile Advertising Statistics
- 46% of US internet traffic is from mobile devices.
- 54% of the total global internet traffic is from mobile devices.
- 58% of consumers search for businesses near them through their mobile devices.
- 96% of all mobile organic search came from Google Search.
- From 2016 to 2021, mobile traffic is foreseen to increase by 700%.
- 75% of the US open emails through their smartphones.
- 70% of consumers have purchased a product they have looked up on their phones.
- 80% of shoppers use smartphones to assist them in shopping.
- 40% of online transactions are done using mobile devices.
- 61% of people’s opinions about your business improve when they get good mobile experiences.
2020 Social Media Advertisement
- 94% of B2B organizations prefer to use LinkedIn to distribute content.
- 80% of businesses consider LinkedIn to be the most effective lead generating channel.
- 98% of B2C companies prefer to use Facebook for social media marketing.
- 93% of businesses say that they got customers because of the video advertisements they had on social media.
- 76% of American customers purchase a product after seeing a brand’s social media post.
- 80% of American consumers claim that speed, convenience, informative help, and friendly service are a must.
- 52% of millennial consumers are more likely to buy a product online.
- 51% of Facebook users claim that they unfollow businesses if they post unpleasant content.
- 60% claim that they discover new products and services on Instagram.
- 69% of advertisers invest on social media influencers.
The Takeaway
The world of online marketing is always changing and ever evolving. To ensure that you are on top of the game and always ahead of your competitors, you need to be updated with the latest statistics. Do not forget to keep these statistics in mind, in order to expand your business and grow online.
Nick is the owner of Shark Jockey Digital and 20 year veteran in the marketing industry. He currently helps clients with development projects, lead generation, website creation, SEO, SEM, PPC, social media marketing, Google reviews, online listing, and campaign management.
