Essential Data Your Online Business Listings Need

Business listings are the pieces of important information that your customers need to know about your business. If you want to succeed and rank well in local searches, consistent and accurate business listings are a must. The more these search engines trust your business’s credibility, the higher you will rank in local Search Engine Results Pages (SERPs).

So, what should you include in your business listings? Here are some of the essential data you can put on your business listings and get a better ranking in local SERPs:

  • NAP
  • Business Operating Hours
  • Websites

Business listings play an important role in a business. If you’re ready to learn more and know what you should put in your business listings, continue to read on.

NAP

NAP stands for Name, Address, and Phone number. NAP is essential as it allows your business to be more visible and available online. Aside from that, NAP assures that your customers get accurate and updated information so that customers can contact you easier and faster.

What exactly are consumers looking for? According to data, 53% of mobile searches are related to directions. Moreover, 50% are looking for addresses of local businesses. This is why you should always keep your business listings updated, complete, and accurate.

Business Operating Hours

Aside from the NAP, it’s also critical to include your business’s operating hours. When a buyer looks for products or services on the internet, it suggests that they have an immediate need. Furthermore, a consumer is more likely to visit a website which appears to be “open” in their Google searches.

Here are some of the important reasons why you should include your business hours in your listings:

  • Attract customers who need immediate help.
  • Let your customers know the best time to contact and visit you.
  • Save your customer’s time from visiting a closed shop.
  • Avoid inconvenience between you and your customer.
  • Protect your business from getting negative reviews.

Of course, if your competition has placed their business hours online, you should feel compelled to do so as well. Customers desire good products, but they also demand convenient and time-saving customer service.

Websites

Customers should be able to view your products and services online through a “central portal.” This is why it’s critical to include a link to your website in business listings. Most customers start their search on Google and then visit a company’s website to discover more about what they have to offer.

If your customer can find your website and have a great user experience, their opinion about your business will be more likely positive. In fact, only 7% of businesses have their website information on various platforms. So, you can make your business stand out by just having a website link on your business listings.

Other information to include in your business listings

Aside from the three listed above, here are some important data you may also include in your business listings.

  • Services provided
  • Brands
  • Payment method
  • Holiday business hours
  • Photos
  • Social media profiles

Your consumers will be able to find your business more easily if you provide more information. Your customers will also have a better grasp of your company and the items and/or services you offer.

Conclusion

Business listings are essential in building your business’s reputation and credibility. Hence, putting accurate, complete, and updated data is crucial. Now that you know what types of information to list, update your business listings and rank up in your local SERPs!

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